Kelsey Jones

SEO Data Visualization and Storytelling
With so much content being created and published today (2.5 quintillion bytes daily as of 2021, to be exact), producing content without data to illustrate it practically guarantees the content has no basis in long-term effectiveness in meeting its goals and objectives.
Take the stat mentioned in the first sentence as an example. Simply saying “we as people produce a lot of content” doesn’t have the same effect as naming the exact amount of content that ...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Edited by Emilie Martin
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowl...

Many salespeople have learned that the psychology of and personality types behind potential customers and contacts is just as important to study as the businesses they represent.
Below are some of the common personality types that you may encounter in your sales career, as well as a brief overview of how to best interact with them to close the sale.
The Straight Shooter
This may be the ideal customer—someone who already knows what they want and is completely clear about it. They have made con...

Even if your company isn’t ready for it yet, social media is probably used by many of your customers as a way to contact businesses about products and services. Many major companies are hiring entire teams of social media specialists who are trained on how to best respond to customer service requests through Facebook, Twitter, Instagram, and other sites.
Whether you have a team of your own handling social media customer service, or you’re the sole manager learning best practices, these sugges...

Studies have shown the recommended number of hashtags per tweet is two, whereas Instagram is a lot more forgiving: You can use up to 11 hashtags per post. Using more runs the risk of decreasing engagement.
The reason why hashtags are so popular is because they allow your post to be seen by a wider audience who might not already be connected with you. It’s important to understand they were created as a service, as a way to shorten the process when it comes to finding more posts about topics yo...

If you’re a small-business owner, you only have a set amount of resources and budget you can use for your marketing. Any marketing initiatives usually take up time as well if you haven’t passed them to someone else. One thing that many small-business owners struggle with is whether or not they should invest the time and energy in social media. They don’t want to jump into a new medium if it’s not going to bring them new customers, increased exposure, or actual revenue.
With all the available ...

Even if you aren’t 100 per cent sure what cloud computing is, you likely use it already. Any apps that have access to your email, calendar data, photos, or files are storing your data in the cloud. The same goes for backup services like Dropbox or Google Drive. Because cloud computing has such a growing impact on how we utilize our devices, there are tons of opportunities for businesses to cash in and get involved as well.
Constant Access
One key benefit of utilizing cloud services for your b...

Yes, both Instagram and Snapchat have a feature called the same thing—Stories. But the way that businesses and users interact with these two social media platforms is quite different. Because Snapchat came out with the idea of “disappearing” content first, they have a significant advantage in the market, even though there are more users in a wider age range on Instagram.
In this article, we discuss the pros and cons of Instagram Stories and Snapchat as a whole (since Snapchat’s content disapp...

According to Salesforce’s Fourth Annual State of Marketing Report, 52 per cent of consumers and 65 percent of business buyers will switch brands if the vendor doesn’t personalize communications. But personalization goes beyond being able to dynamically insert the customer’s name in a marketing email.
Personalization can now involve cookies, IP addresses, platforms, and other metrics about consumers to better provide more accurate information. Below are some ways that personalized marketing ca...

Even though many workplaces have transitioned to remote or flexible work models, companies and employees are still engaged with one another. There are a number of ways to foster employee engagement and growth, even if everyone is spread out amongst their homes, coworking spaces, or regional offices.
Many managers and human resources teams have found catering to employees based on their personality can be a good way for teams to feel appreciated, respected, and engaged. While most employees fa...

Marketing and social media managers understand the value of business presence on sites like Facebook and Twitter, but occasionally a disconnect exists between work performed and seeing the true value in what the team is doing.
It’s hard to justify your social media efforts if there aren’t any leads garnered from it. Executive leadership can get frustrated and refuse to increase spending on anything at all, which can backfire and make results even worse. If you struggle with true results in th...

Networking can take years of experience before you become comfortable—longer until you feel like an expert. For someone who is new to the industry, socially anxious, or just a little out of their comfort zone, networking can seem overwhelming.
It’s important to remember that many people are in the same boat (and often feeling anxious themselves!). When it comes down to it, others in the room will be happy when you take the initiative to introduce yourself first. The following tips can help yo...