Sales quotes are an important part of your business. They help you acquire new customers andgrow your existing business with your current clientele. That said, it can be difficult to create the perfect sales quote, one hat helps you stand out from your competitors.
There are many aspects of sales quotes that play into a customer’s decision to sign a contract with your business. Below are some of the parts of sales quotes that are sometimes neglected; focus on thes to make an impact that impre...
For every social media manager, there comes a time when it's not enough to just publish content and hope for the best. Creating a cohesive social media and marketing strategy is the best approach when it comes to working toward the goals of growth and progression.
If you're a small-business owner, you only have a set amount of resources and budget you can use for your marketing. Any marketing initiatives usually take up time as well if you haven't passed them to someone else. One thing that many small-business owners struggle with is whether or not they should invest the time and energy in social media. They don't want to jump into a new medium if it's not going to bring them new customers, increased exposure, or actual revenue.
With all the available ...
Marketing and social media managers understand the value of business presence on sites like Facebook and Twitter, but occasionally a disconnect exists between work performed and seeing the true value in what the team is doing.
It's hard to justify your social media efforts if there aren't any leads garnered from it. Executive leadership can get frustrated and refuse to increase spending on anything at all, which can backfire and make results even worse. If you struggle with true results in th...
Data from Taboola Trends reveals the best headline keywords and image trends that will entice people to click—some may not be what you’d expect.
With a little bit of prep work building the editorial strategy, finding guests and building it into your existing content, a podcast can be a valuable resource for your audience. It also builds thought leadership and allows your organization a reason to build relationships with industry influencers. Here are the basics of what you need in order to build a podcast from scratch.
In this roundup, we’ll go through a number of lesser-known tools that have worked best for me and others to increase productivity.
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms.
UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.
Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.
We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is, how to create content around it, and why so many marketers still use it as it improves performance.
Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience.
One exciting thing about digital marketing is that it is always changing. There is always a new strategy to test or a new update that makes you question what you thought you knew. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Snapchat might not be the best place to find a B2B lead), but they still want to be just as relevant and in front of their buyers.
With more than half of customers willing to pay more for a guaranteed better experience from the businesses they give money to, it’s more important than ever to ensure that employees at the front lines of customer communication provide exceptional service.
One way is by offering the best possible experience for the customer service agents. Higher job satisfaction will lead to better customer experiences, improved employee retention rates, and increased referrals. When customer service agents ...
Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double down on best practices — mixed with a little ingenuity — in order to achieve continuing results.